MyEscapePlan Travel Intelligence
Cookies & Similar Technologies
Statistical analytics are enabled by default with an opt-out. Marketing attribution is off by default and is enabled only when you choose to allow it.
Last updated: 12 August 2026
1. Privacy preference
MyEscapePlan remembers your statistical-analytics and marketing-attribution settings so you do not need to answer the same question on every return visit.
On production, the preference may be shared between myescapeplan.app and business.myescapeplan.app. Staging and other subdomains use isolated cookie names.
2. Statistical analytics
Default-on statistical analytics are used for aggregate page views, navigation, feature usage, performance and coarse-referrer measurement so we can improve the service.
UTM campaign fields, ref/ref_content/ref_cta and advertising click IDs are not persisted as default-on statistical attribution.
3. Marketing attribution
Marketing attribution is off by default. If you enable it, MyEscapePlan may store UTM campaign fields, first-party acquisition referral fields and advertising click identifiers such as gclid and fbclid, and attach first/latest campaign attribution to conversion events.
Persisted campaign touch records expire after 90 days.
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Company information
MYESCAPEPLAN LTD
Company number: 16395758
Registered in: England and Wales
Registered office: 20 Woodcock Close, Abbeydale, Gloucester, GL4 4WT, England